The Drum @ Cannes: Why tech will only improve the creative product

After a Cannes in 2015 when many delegates thought that creative had been put on the back burner in favour of technology, Tune CEO Peter Hamilton is at pains to set the record straight this year.
Speaking to The Drum he says that it is paramount that marketers realise that the most important thing is creativity. “Certainly we have come a long way in terms of technology, but if we can’t come up with really great ideas then we can’t really change people’s minds,” he s