The Drum and Merkle launch a marketer’s guide to driving TV tune-in

The Drum, in association with Merkle, has launched a report examining the challenges faced by TV networks in delivering effective tune-in campaigns in today’s fragmented TV market and the solutions now available to overcome them.
The explosion of channels and devices for TV consumption means the brand marketing strategies traditionally used by networks are no longer fit for purpose. Instead, networks must look to direct-response tactics, a new area for many TV marketers.
However, there a n