The dos and don’ts of location-based marketing

Advertising and marketing are two industries that rely heavily on trends. Content, of course, is inspired by what the kids (and grown-ups) are talking about at any given moment but the distribution of this content, on the other hand, depends on how the content is being consumed.
One minute it’s newspapers, then Facebook, and then some mobile Pokémon game that didn’t exist last month.
It’s a lot to keep up with.
Recently, one of the most talked-about digital marketing tre