The digitisation of the Premier League brand

From Opta to the Sun, brands have exploited the online community blossoming around the Premier League for some time with little challenge from football chiefs until now.
It was clear that “we needed a fundamental overhaul,” admitted head of digital, Martin Axford, who has shaped what he calls a “mobile first solution” for a “mobile-first generation”. This boils down to a revamped site and its first app that it hopes can give it skin in the game when it comes t