The difference between brand equity and brand value

Understanding online brand equity is no easy feat, which is why Frances Martin-Isaacs, creative director at Relevance, penned a guide explaining the differences between brand equity and brand value – including how to build it. 
Online brand equity is a measure of the perceived value of a brand or product in the mind of consumers. Discover how to build and maintain your brand’s equity.
A brand is a valuable asset
What is the difference between brand equity and brand val