The data paradox: 4 changes that brands must prepare for

People don’t want to share data for personalized ads, but they like personalized experiences. For The Drum’s Data & Privacy Deep Dive, Dan Peden of performance agency Journey Further unravels that paradox and four ways it’s developing.
In the UK, 92% of consumers agree with the statement "online privacy is important for me", with 53% being "somewhat more" or "much more" concerned about their online privacy than a year ago.
As a result, privacy is becoming a card to pla