The changing landscape of search marketing in 2016

When we look at the updates in search marketing, we’re really looking at the changes in consumer behaviour and how we as marketers have evolved our techniques and approach to make sure we’re still relevant.
We can’t ignore the huge impact that mobile has had on how people are searching and how results are being displayed, and therefore how the practice of search marketing has adapted as a result.
What has changed in search marketing?
Mobile search
Mobile device usage is much mo