The biggest lies that the martech and adtech worlds tell themselves

This is an edited version of a talk that marketing keynote speaker and The Drum’s Promotion Fix columnist, Samuel Scott, gave last week at the Synergy Digital Forum in Moscow. The deck with related links and source material is here.
I do not remember PPC ads, display ads, social media ads, programmatic ads, or anything else created by adtech that I saw yesterday. But even 20 years after seeing this advertisement, I still want to shave my legs whenever I hear the song Venus. And in case you