The art and science of managing a successful agency

It is not just ​changing consumer behaviour or the relentless pace of technology, the challenges agencies face are rife - from fighting for talent and budgets to over demanding clients asking for services not accounted for or contracted. Not to mention the changing relationship between brands and agencies leading to the in-housing trends, where brands such as Honda, Ford, and Vodafone are taking large portions of their marketing operations in-house to drive better efficiencies. How can age