‘The ad server world is pretty commoditized’ – Why Facebook closed its ad server

Facebook confirmed the closure of its ad server today (November 18), explaining that it is winding down the original function of Atlas due to the ‘commoditization’ of the space; a decision it “didn’t take lightly”. Speaking with The Drum, Damian Burns, global head of sales at Atlas, explains why it is now repositioning Atlas as a measurement tool, soon to be housed within its Marketing Science division.  
Facebook first revealed it was winding down the ad servi