Tesco hires comms director from Coca-Cola as brand repair job continues

Tesco has brought in Jane Laurie as group communications director, replacing Rebecca Shelley who left the role earlier this year after four years, the latter of which were spent trying to limit the damage caused to the brand by the accounting scandal.
Laurie, who will join on the 10 October, will lean heavily on her experience at Coca-Cola where she was, until recently, heading up its European public affairs and communications.
She’s also held similar roles at Diageo and Boots.
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