Tennent's and Bulmers task Lucky Generals with developing the brands
Tennent's and Bulmers have appointed Lucky Generals with leading their creative campaigns.
The London-based creative agency will develop the Tennent's Lager and Bulmers Irish Cider brands, both of which are owned by the Dublin-based C&C Group.
Lucky Generals won the contract with both brands without a pitch and will start working with them immediately.
Gav Thompson, C&C Group's interim chief marketing officer said: "Both Tennent's and Bulmers are huge brands and deserve the very best thi
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