Television remains a key advertising strategy for B2C, while B2B leans more toward digital channels

TV advertising is still the primary focus of marketing efforts for nearly one quarter (22 per cent) of US enterprises who indicated that TV is their number-one priority channel. Further, 85 per cent of companies have a website, and almost 80 per cent are active on social media according to the results of a recent study released today by B2B research firm Clutch and marketing agency R2integrated (R2i).
The findings strongly suggest that while many enterprise companies depend on digital as part of