Technology and quick service companies lead growth in mobile performance advertising

Gaining coveted space on consumers' smartphones and tablets, Opera Mediaworks observes today in its quarterly mobile marketing report  that companies in the technology/gadgets vertical have invested the most heavily in mobile direct response (DR) over the past year, capturing 24.3 per cent of ad dollars spent on performance campaigns.
Among those campaigns, the most successful have been for apps that offer daily utility to the user, such as those that increase photo storage or track stocks