Tate & Lyle Sugars enlists Iris to handle Lyle’s Golden Syrup creative

Creative shop Iris has hit a sweet spot with Tate & Lyle Sugars, announcing that the brand has appointed the agency to handle its creative account following a competitive pitch.
The win will see Iris take on the delivery of a fully-integrated campaign for the iconic brand, which currently boats the world’s oldest unchanged packaging, including all TV, print, press, on-pack and social promotions.
The agency will be tasked with reclaiming lapsed customers and attracting new ones by capit