TalkTalk unveils 'This Stuff Matters' positioning as it looks to return to its 'challenger roots' following hack fallout

TalkTalk is rolling out a new campaign to set itself apart from its rivals, placing its continued focus on existing customers at the heart. 
The brand's 'This Stuff Matters' campaign offers a candid Google-box style glimpse into how modern British families live their lives today, and the central role that technology plays within the home. 
The latest push comes 12 months after TalkTalk's image was hit hard by a cyber attack which saw hackers steal 15,600 b