Synthetic voices are here – and brands are starting to use them

Brands having unique, consistent, high-quality synthetic voices across their products and communications might sound like science fiction. But John Campbell, managing director of voice experience agency Rabbit & Pork (part of the Tipi Group), tells us that they’re here already – and we’re only at the start of a synthetic audio boom. For The Drum’s Audio Deep Dive, he tells us how brands can jump in.
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