Symbiotic selling: key developments changing the face of the retail and e-commerce space

Given the average shopper is no longer happy with the average shopping experience, and with omnichannel a key focus for retailers this year, digital technology is providing a powerful catalyst for change for digital and traditional retailers alike.
For some, frictionless shopping is the most important focus, with attentions set on optimising shoppers’ visits to local stores and online sites. And with the rapid rise of messaging apps like WhatsApp, interest in social selling – selling