‘Stylish, modern and engaging’: marketers react to Netflix’s ad experience

The streaming service has revealed its hotly-anticipated ad product and dropped a 30-second teaser pre-roll. We ask marketers what they make of the ad experience. 
With the help of Microsoft’s Xandr, Netflix has built its Basic with Adverts product in just six months, with roll-out starting from November 1.  
To show the industry what to expect, Netflix released an example of a pre-roll ad for its original series Emily in Paris. The 30-second spot for NYX was premium, glossy