Study: Apple, Microsoft and Netflix top most loved brands list in the US

Apple, Microsoft and Netflix have been named the three most loved brands in the US, according to The Love Index, a report from Fjord and Accenture Interactive, using proprietary analytics to accurately measure where brands are over-or-under performing based on five key dimensions: Fun, Relevance, Engaging, Social and Helpful. The report ranked multiple industries, including retail, hospitality, banking and auto.
Fjord and Accenture asked two questions to come up with their index: What makes peop