Strong prospects: the marketability of the 2016 NBA draft class

Marketability of athletes is a continually morphing phenomenon. The days of tight messaging and big hype have been replaced with the much more fluid era of social media and content — where athletes, both established and up-and-coming, work multiple arena-sized audiences on a daily basis. The National Basketball Association (NBA) is particularly interesting, as the intimacy of the game can carry over into the social sphere. 
Several NBA athletes (both active and retired) work Twitter,