Streaming outpaces cable for the first time in US

The tectonic plates of TV viewing have shifted once again, with the number of people streaming surpassing those with cable for the first time in July.
The long-anticipated event was documented by measurement specialists Nielsen for The Gauge, a monthly snapshot of viewing habits. In the process streaming has captured its largest share of TV viewing to date, indicating that a pandemic-powered boom is far from over.
Throughout the month streaming accounted for 34.8% of all views, leaving cable and