Streamers have FOMO: connected TV devices are impacting consumption

“FOMO” or “the fear of missing out” is driving changes in TV consumption habits and patterns, according to a survey released by Roku.
According to the survey, twenty-eight percent of U.S. adults, between the ages of 18 and 34 years old, have lied about watching a TV show, movie or sporting event in order to feel included as part of a group.
Streamers in the U.S. would also give up the following for a week instead of giving up their chance to stream their favorite con