Stop bombarding customers with dreary comms and build a proper relationship instead

One of the benefits of an extended Christmas and new year break is having the time to change aspects in our lives that have been niggling at us. One thing that featured high on the list last year was the state of my overflowing inbox – a random mix of important, interesting, irrelevant and wholly inappropriate missives in need of a cull.
It doesn’t take long to establish that the worst email offenders (irrelevant, inappropriate, or just plain dull) are some of the best-known brands w