Stoke City FC unveils mobile-first online store

Stoke City has launched its new online shop as the first phase of a strategy to create a world-class digital experience for the club’s fans.
The Premier League club has invested in new ecommerce technology - the Magento 2 platform - and teamed up with experienced sports digital agency Rippleffect to offer its fans a sophisticated online shopping experience. With more than half of all traffic to the club’s store now arriving from wireless devices and that number increasing year-on-yea