Step into my office: Way To Blue on risk-taking and world domination

'Step into my office', a series of interviews powered by The Future Factory and The Drum Network, focuses on the challenges and the opportunities facing agencies this year. We will be taking a sneak peek into the lives of agencies, how they work, what their motivations are and what their thoughts are on the current state of the industry. Adam Rubins, CEO of Way To Blue, discusses risk taking and innovation.
So, what does Way To Blue do?
We refer to ourselves as a global communications agency. I