Staying in the loop as video mobile advertising utilising AI becomes a reality
Artificial intelligence is already an effective marketing tool in large-scale marketing channels, but recently it has made headway in mobile video advertising. A recent survey of 1,000 mobile users asked if after watching a mobile video ad whether viewers were inclined to buy a product.
Nearly half of those surveyed said they never bought a product after watching a commercial video. Additionally, when asked why this was the case, 51 per cent stated they were not in the market for the produ
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