Starting a podcast? Here’s 5 things for brands to consider

Jack Preston is the global head of Acast Creative, with 15 years experience in podcasting, and eight in branded podcasting. For The Drum's Content Marketing in Focus, he shares his insights on the key things brands should consider before making a podcast.
15 years have passed since I made my first podcast and eight since I launched my first branded podcast, which, at the time, felt like a bit of a maverick move. In the process of securing the budget I went through a series of meetings, which wou