SonyLIV hands creative mandate to Publicis Worldwide

Sony Pictures Networks’ (SPN) digital entertainment platform SonyLIV has awarded its creative mandate to Publicis Worldwide.
The account was assigned to Publicis following a multi-agency pitch and will be handled by the agency’s office in Mumbai.
Launched in 2013, Sony LIV is the company’s Indian video-on-demand (VOD) entertainment service which offers viewers 21 years of archival and original content from the network channels of SPN. Since being one of the first names in the O