Sony partners with YouTubers to launch PlayStation Giphy channel

Sony is attempting to strengthen its presence on social with the launch of an official PlayStation Giphy account that will be populated by a selection of YouTubers.
The move will help market some of PlayStation’s biggest properties by allowing users to share standout gaming moments in their online conversations.
The Livity-created PlayStation Giphy hub launches with around 20 gif games such as Destiny, Little Big Planet (LBP) and Fifa. The moments capture things like red cards in Fifa, Sad