Social purpose and building a better business: Lessons from Gina Roughan’s #SMBuzzChat

Last night’s Social Buzz Chat threw up some interesting debates around social purpose – namely, the difference between CSR (corporate social responsibility) and social purpose (otherwise known as brand purpose).
What is social purpose?
Social purpose is about brands making a positive impact on the world, while still growing their business. It’s linking profit and purpose – so the purpose has to be relevant to the company’s core business. Whether it’s Dove