Snaps and apps for B2B marketing - dark social for brands

As traditional advertising’s power continues to diminish and social media is becoming more important than ever, more business to business (B2B) brands are repositioning themselves as publishers, rather than advertisers, launching branded content in new channels to improve their value proposition for customers. 
For many millennials, private social media or ‘dark social’, are the preferred channels. It refers to private social accounts which, unlike Twitter a