Snapchat’s created the first ever ‘welcomed’ ads – and they’re making a killing

“Any advertisement in public space that gives you no choice whether you see it or not is yours. It belongs to you. It's yours to take, rearrange and re-use. Asking for permission is like asking to keep a rock someone just threw at your head.”
So said Banksy, in his (brilliant) book, Wall and Piece.
Advertising has had a long history of being much-maligned. Nobody likes ads, we just put up with them. We recognise that they prey on our insecurities but, by virtue of both