Snapchat's Rio 2016 coverage attracted almost 50 million viewers in the first week alone

It looks like Snapchat is aiming for gold when it comes to Rio 2016 social coverage, revealing that within the first seven days of the Olympics, 49 million viewers turned to the app to watch coverage from the event.
Data from the messaging startup published in the Financial times has revealed that close to one in three of Snapchat's 150 million daily users viewed Olympic clips within the Live Stories section of the app throughout week one of the Games.
Snapchat's Live Stories offering has been s