27-06-2016 13:09 via thedrum.com

Snapchat partners with UFC to provide Live Stories perspective on landmark UFC 200 event

The UFC has agreed a multi-year partnership with Snapchat in a deal which will open up its events to the social media platform’s Live Stories function.
The partnership will launch at the mixed martial arts promotion’s landmark UFC 200 event on 9 July and builds on Snapchat's growing list of influential brand and media partnerships which include the likes of Coca-Cola, Burberry and the Wall Street Journal.
Fans at the Las Vegas event will be able to contribute their unique experiences
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