Snapchat names Sony, Walmart and Haribo as official ad partners to its Olympics content

Snapchat has revealed the seven brands it’s selected as partners for the duration of the Olympic Games as it looks to capitalise on the content running on the platform.
Sony Pictures, Walmart, Dick's Sporting Goods, Hershey's, Dunkin' Donuts, Haribo and Ford will all run adverts on its Live Story and Discover channels, Ad Week reported today (6 August).
It doesn’t affect other brands that are taking to Snapchat – such as Samsung – they will simply not be of