Snapchat is set to introduce behavioural targeting

Snapchat will soon be able to offer advertisers a more sophisticated targeting capability with the introduction of a new behavioral targeting tool. 
Advertisers will be able to tailor campaigns based on the type of content Snapchat users consume, by utilising data collected from users within the app.
According to Business Insider, Snapchat's director of revenue operations Clement Xue revealed the news in an eMarketer report published earlier this week. He said Snapchat w