Snapchat allegedly eyeing an IPO as early as this year

It's long been rumoured that Snapchat wants to go public, but the company has been talking to investment bankers about filing for an initial public offering (IPO) as early as the end of this year according to a report from the Information. 
People the company has spoken to are alleged to have told the publication that the messaging app has been in conversations with people in the financial world about filing for an IPO either before 2016 is out or early in 2017. 
Though Snapchat has ye