Sky Media promotes its own addressable platform with targeted TV campaign

Sky Media has released an addressable ad campaign to promote its own addressable TV product AdSmart to small businesses.
The B2B campaign will showcase AdSmart’s targeting capabilities by explaining how businesses can tailor their campaigns to relevant regions and households. AdSmart can talk to households using either Sky and Virgin Media and works by giving advertisers the option to select audiences and locations, and then charges when an ad is seen.  
Creative agency Hors