Sid Lee’s Will Travis steps into global head growth officer role as agency sets its sights on expansion

Will Travis, chief executive of Sid Lee’s New York and LA offices, has stepped into the role of US executive chairman and global head growth officer as the Montreal-based agency aims to increase its international profile.
As global head growth officer, Travis said he’ll be tasked with helping to formulate the agency’s overall expansion strategy while liasing with other members of Kyu, the collective Sid Lee joined last year when it was acquired by Japanese holding company