Should consumers put their trust in innovation?

“Fail better!” 
It is a refrain that has become synonymous with innovation. Elon Musk – founder of SpaceX and Tesla, and a central figure in the birth of PayPal – is just one preacher of Silicon Valley’s central doctrine: "If things are not failing, you are not innovating enough," as he once put it. The concept of embracing failure in pursuit of “iterative innovation” runs through America’s most admired and highly-capitalized technology c