Short Form Video and the Evolution of Customer Engagement

Video is a powerful component of an intelligent content mix. Today, as digital trends evolve, brands are investing further in video assets to drive experiences that are more dynamic for their customers. Still, ephemeral channels like Instagram stories and Snapchat have disrupted traditional video production, and challenged brands to develop shorter, more personalized content to address their audiences.
To uncover how brands are currently activating short-form video in their engagement strategies