Shine emulates Three deal with African mobile carrier Econet, bringing adblocking to 40m customers

Shine and mobile carrier Econet wireless have struck a partnership to bring network-level ad blocking to 40 million subscribers across Africa.
The ad tech company has struck a similar agreement as to one it inked with Three that resulted in network level blocking tests in Europe and criticism from ad-supported behemoths such as Google, AOL and Yahoo. But in a further blow, unlike the Three deal, where European users had to opt-in, it will be turned on by default for all