Shadow banning is silencing crucial content creators – here’s how to get around it

It’s important for social media platforms to have restrictions in place to protect creators and their audiences – but not to such an extent that it silences the voices that matter. For The Drum's Content Marketing in Focus, Aaron King (senior account director, ITB Worldwide) shares three approaches that could help ensure that sensitive yet educational content doesn’t fall foul of the algorithm.
 
The beauty of social media and the internet at large is that it gives everyon