Search in China: myth busting SEO on Baidu

China is the world’s largest ecommerce market, making it a popular choice for brands looking to expand into new markets. One of the major differences between China and the western market is that Google doesn’t dominate the search market. In fact, on desktop Google only has a 5% market share and this is even lower on mobile. Baidu is the dominant search engine in the Chinese market and it requires a different strategy to what brands use in the west.
While Baidu shares many similaritie