San Miguel teeters on the edge of hitting record sales as it contemplates its future

San Miguel is bucking the largely declining beer sales trend and will soon join an elite club of brewers when the brand hits sales of over one million hectolitres, a milestone that will see it assess the brand’s future and how it reaches consumers.
While overall beer volumes in the UK have been flat since 2012, San Miguel has seen double digit growth over the past three years, which the Spanish brand attributes to both the craft beer movement and the rise in demand for “global beers&