Samsung, Visa and P&G score big at Paralympics

The Olympics in Rio this year gave fuel for advertisers to continue their campaigns into the Paralympics, and those who did scored big on the Brand Agility Index by PR firm WE Communications.
WE marked every time global brands were mentioned to create the BAI. The three top-scoring sponsors for the Paralympics, including pre-event mentions, were Samsung, Visa and P&G.
The Brand Agility Index is compiled by ranking brands out of five in areas including a campaign’s scalability, relevanc