Samsung US CMO Marc Mathieu: 'We try to accelerate content creation and content consumption'

Samsung's American marketing chief Marc Mathieu has shared his vision for the impact that VR and 360 video will have on the work the electronics brand is undertaking over the next 12 months. 
Speaking to AOL's digital evangelist David Shing, Mathieu talked about the trend towards consumers seeking immersive experiences and how the brand planned to market that type of activity.  
 
 
 "You can see things on your TV and on your phone but you can also immerse yourself