Saatchi & Saatchi Wellness London urges government for fair access to IVF fertility treatment

Saatchi & Saatchi Wellness London in association with charity Fertility Network, is demanding fair access to IVF fertility treatment.
The campaign titled #Scream4IVF is urging public, influencers and celebrities to voice their opinion about the same. The campaign features the screaming faces of patients who have been affected by infertility. It was photographed and filmed by Andy Lo Po through Wyatt-Clarke and Jones.
The campaign aims to create the world’s longest scream