S4Capital's MediaMonks merges with WhiteBalance and plans to double India presence

S4Capital, Sir Martin Sorrell’s post-WPP “peanut” is growing, with its flagship brand MediaMonks merging with Delhi-based content creation and production company WhiteBalance.
S4Capital has been rapidly scaling up the capabilities of MediaMonks with a series of mergers. The booming Indian market is of specific strategic importance with this deal expanding upon its Bangalore office and appointment of Poran Malani as director for India.
The group acquires